Trilo
HubSpotWhy teams choose Trilo over HubSpot for internal collaboration
HubSpot is a CRM for managing customers. Trilo is a workspace for managing your team. If your team collaborates in HubSpot because you have no other tool, there is a purpose-built alternative.
TL;DR
HubSpot is a CRM platform focused on marketing, sales, and customer service. Trilo is a team collaboration workspace with chat, tasks, docs, and AI coworkers. Choose HubSpot for customer-facing workflows. Choose Trilo for internal team collaboration.
Why teams switch
Your CRM manages customers. Your workspace should manage teamwork.
Built for internal teams
Team chat, not customer chat
AI coworkers
Autonomous agents for your internal projects
Flat pricing
No per-contact or per-user scaling
Full workspace
Chat, tasks, docs, video, and calendar in one app
Feature Comparison
See how Trilo stacks up against HubSpot
TriloHubSpotWhat makes Trilo different
A deeper look at the features that matter.
Team-First, Not Customer-First
HubSpot's conversations, tasks, and docs are built around the customer lifecycle. Trilo is built around how your internal team works: chat for real-time collaboration, tasks for project management, docs for internal knowledge, and AI coworkers that help with all of it.
AI for Internal Productivity
HubSpot AI helps write marketing emails and score leads. Trilo AI coworkers help your internal team: they transcribe meetings, create tasks from discussions, draft internal documents, and join group conversations as autonomous team members.
Workspace That Connects Everything
Teams using HubSpot for internal collaboration are fitting a CRM-shaped peg into a workspace-shaped hole. Trilo gives you purpose-built chat, kanban boards, time tracking, video calls, docs, and calendars designed for how teams actually work together.
Which is right for you?
An honest look at who each tool is best for.
Who Should Choose HubSpot
- You need a CRM for managing customer relationships and sales pipelines
- Your primary workflow is marketing automation and lead nurturing
- You need customer-facing chat, ticketing, and knowledge base
- You want a unified customer data platform across marketing, sales, and service
Ideal customer: Sales and marketing teams who need a CRM platform for customer-facing operations.
Who Should Choose Trilo
- You need a workspace for internal team collaboration, not CRM
- You want team chat, project management, and docs in one place
- You need AI coworkers focused on internal productivity
- You want video calls with transcription for team meetings
Ideal customer: Teams who need a purpose-built internal workspace and want to stop using CRM tools for team collaboration.
Ready for a workspace built for your team?
Join teams who separated their CRM from their collaboration and got more productive.