Social Media Content Planner: Think Strategy First
Social media content planner with theme-based planning, an AI-powered idea bank, and pillar balance tracking. Plan what to say before worrying about when, then move directly into drafting and scheduling.
How Content Planning Works
From themes to topics to published posts.
Theme-Based Content Planning
Start with themes, not individual posts. Define weekly or monthly themes that align with business goals, product launches, or industry events. AI then generates specific topics under each theme.
Content Idea Bank
Capture ideas as they come — from team conversations, competitor analysis, or random inspiration. Your idea bank stores every concept until you are ready to develop it into a scheduled post.
Plan-to-Draft Pipeline
Move a planned topic from the idea bank to the drafting stage with one click. AI generates a first draft based on the topic brief, then you refine and schedule. The pipeline tracks every idea from concept to published post.
Pillar Balance Visualization
A visual breakdown shows how your planned and published content distributes across pillars. Spot when you are overemphasizing one topic area and fill gaps before they affect your audience mix.
Why Teams Plan Before They Post
Strategy drives better content, not just more content.
Strategy Before Scheduling
Plan what to say before worrying about when to say it. Themes and pillars ensure every post serves your broader goals.
Never Lose an Idea
The idea bank captures inspiration from anywhere. Good concepts wait patiently until you are ready to develop them.
Visible Content Mix
Pillar balance visualization shows your content distribution. Maintain the variety that keeps audiences engaged.
Planning Questions
Common questions about social media content planning.
The content planner focuses on the strategy layer — defining themes, generating topics, and organizing ideas into pillars. The calendar is where those planned topics become scheduled posts with specific dates and times. Trilo connects both so planning flows into publishing.
Yes. Describe your content pillars and target audience, and AI generates a month of topic ideas spread across themes. Review, adjust, and move approved topics to your calendar for drafting and scheduling.
Define pillars like product education, industry commentary, and team culture. The planner tracks how many topics fall under each pillar and alerts you when a theme is underrepresented in your upcoming schedule.
Yes. Plan topics first, then assign each one to LinkedIn, X, Instagram, or all three. The planner shows your cross-platform content mix so you maintain balanced coverage across channels.
Plan your social content with purpose
Themes, idea bank, and pillar tracking. Start free today.