Content Calendar for LinkedIn: Plan Your B2B Presence
Content calendar for LinkedIn with AI-assisted topic planning and team collaboration built into your workspace. Map out thought leadership, product updates, and industry insights on a visual timeline.
How LinkedIn Content Planning Works
From content pillars to published posts.
Content Pillar Planning
Organize your LinkedIn calendar around content pillars like thought leadership, product updates, and industry insights. AI suggests topics for each pillar so you never stare at an empty calendar.
Thought Leadership Scheduling
Plan executive and team thought leadership posts weeks ahead. Assign drafts to specific team members, set review deadlines, and ensure a steady cadence of expert perspectives on LinkedIn.
Visual Month View
See your entire LinkedIn publishing plan on a monthly calendar. Each post shows its status — draft, in review, approved, or published — so you know exactly where everything stands.
Campaign Alignment
Align LinkedIn posts with product launches, events, or marketing campaigns. Tag posts by campaign and see how your LinkedIn calendar supports broader business goals.
Why B2B Teams Plan LinkedIn on Trilo
Turn ad-hoc posting into a content strategy.
Strategic LinkedIn Presence
Move from ad-hoc posting to a planned content strategy. A visual calendar turns random posts into a cohesive LinkedIn narrative.
Team Thought Leadership
Coordinate posts across executives, marketers, and subject-matter experts. Everyone contributes to a unified LinkedIn presence.
Campaign-Aligned Content
Connect LinkedIn posts to larger campaigns and launches. See how social fits into your overall go-to-market plan.
LinkedIn Calendar Questions
Common questions about planning LinkedIn content.
A LinkedIn content calendar lets you plan thought leadership posts, industry commentary, and company updates weeks in advance. Mapping content to themes and campaigns keeps your B2B messaging consistent and strategic rather than reactive.
Yes. Describe your industry and audience, and AI suggests topic ideas organized by content pillars. It also drafts posts for each topic so you can fill your calendar quickly.
Absolutely. Your marketing team, executives, and subject-matter experts can all add drafts to the shared calendar. Approval workflows ensure everything stays on-brand before publishing.
Yes. Manage calendars for personal LinkedIn profiles and company pages side by side. Color-code by account to see your full LinkedIn publishing schedule in one view.
Plan your LinkedIn with purpose
AI-powered topic planning, team collaboration, and a visual calendar. Start free today.