LinkedIn Content Strategy Tool: From Pillars to Posts
LinkedIn content strategy tool that turns business goals into a structured publishing plan. Define content pillars, generate AI-powered topic ideas, and map everything to your calendar.
How LinkedIn Strategy Works
Structure your LinkedIn presence around clear themes.
Define Content Pillars
Establish the themes your LinkedIn presence centers on — thought leadership, product insights, industry trends, or company culture. AI suggests pillars based on your business and audience.
AI Topic Ideation
Generate dozens of post topics organized by pillar. AI considers your industry, recent trends, and past content to suggest fresh angles that keep your LinkedIn feed engaging.
Strategy-to-Calendar Mapping
Turn your strategy into a publishing plan. Assign topics to specific dates and team members, ensuring balanced pillar coverage across each week and month.
Pillar Coverage Tracking
Track how many posts you have published per pillar over time. Spot when one theme is getting too much attention while another is neglected, and rebalance your upcoming schedule.
Why B2B Teams Plan Their LinkedIn Strategy
Move from posting randomly to publishing with purpose.
From Random Posts to Strategy
Replace scattered LinkedIn updates with a structured plan. Content pillars ensure every post serves a purpose in your broader narrative.
Never Run Out of Ideas
AI generates fresh topic ideas aligned to your pillars. Fill your calendar without brainstorming sessions that go nowhere.
Balanced Content Mix
Pillar coverage tracking prevents you from over-indexing on one theme. Maintain the variety that keeps your LinkedIn audience engaged.
Strategy Questions
Common questions about LinkedIn content strategy.
Trilo helps you define content pillars, generate topic ideas with AI, and map them to a publishing calendar. It turns a vague LinkedIn goal into a structured plan with specific posts assigned to dates and team members.
Yes. Describe your business and target audience, and AI recommends content pillars like thought leadership, industry trends, company culture, and product insights. Then it generates topic ideas for each pillar.
Trilo tracks your posting history across pillars and alerts you when one category is underrepresented. This ensures a balanced content mix that covers all aspects of your brand over time.
Yes. Create a shared strategy with individual posting schedules for each executive. Everyone follows the same content pillars while maintaining their personal voice and topic focus.
Build a LinkedIn strategy that sticks
Content pillars, AI topic ideation, and coverage tracking. Start free today.